Adthena Brand Protection is an automated, end-to-end defense system designed to protect brand equity in paid search. The platform continuously monitors trademark use around your brand terms with hourly scans, mapping all competitive, partner and affiliate activity so you can rapidly identify infringements and click theft. Adthena’s Infringement Tracker captures comprehensive evidence—screenshots, ad copy, URLs and timestamps—while Auto Takedown lets you submit compiled reports directly to Google with a single click. Recognized as a Google Trusted Trademark Partner, Adthena delivers high-quality takedown submissions and elevated takedown success rates. The solution also includes Ad Hijacking Detection to reveal affiliates and imposters impersonating your ads across hundreds of networks, capturing affiliate IDs so you can reclaim traffic and reduce wasted spend. Additional capabilities include Smart Monitor alerts, AI-driven segmentation, market-share analysis and strategic insights to uncover opportunities and optimize ad copy. Intended for enterprise advertisers and digital marketers, Adthena’s Brand Protection helps safeguard paid search budgets, prevent cannibalization, and preserve customer clarity and trust in search results.
Adthena integrates directly with Google for trademark takedown submissions (Auto Takedown) and monitors ads across Google’s paid search ecosystem. It also ingests signals from hundreds of affiliate networks to detect ad hijacking and affiliate fraud. The platform operates across paid search channels to provide an aggregated view of market activity.
Adthena is a technology company specializing in brand protection solutions for paid search marketing. They offer automated, end-to-end tools to defend brand equity against trademark misuse, click theft, and affiliate fraud. Recognized as a Google Trusted Trademark Partner, Adthena provides real-time monitoring, evidence capture, and takedown capabilities to help businesses safeguard their brand presence and optimize marketing spend.
