Adthena – Brand Protection

Adthena Brand Protection is an automated, end-to-end defense system designed to protect brand equity in paid search. The platform continuously monitors trademark use around your brand terms with hourly scans, mapping all competitive, partner and affiliate activity so you can rapidly identify infringements and click theft. Adthena’s Infringement Tracker captures comprehensive evidence—screenshots, ad copy, URLs and timestamps—while Auto Takedown lets you submit compiled reports directly to Google with a single click. Recognized as a Google Trusted Trademark Partner, Adthena delivers high-quality takedown submissions and elevated takedown success rates. The solution also includes Ad Hijacking Detection to reveal affiliates and imposters impersonating your ads across hundreds of networks, capturing affiliate IDs so you can reclaim traffic and reduce wasted spend. Additional capabilities include Smart Monitor alerts, AI-driven segmentation, market-share analysis and strategic insights to uncover opportunities and optimize ad copy. Intended for enterprise advertisers and digital marketers, Adthena’s Brand Protection helps safeguard paid search budgets, prevent cannibalization, and preserve customer clarity and trust in search results.