Marcode

Marcode is a specialist platform that detects and prevents affiliate fraud, brand bidding, ad-hijacking and other forms of unauthorised monetisation of a brand’s paid search and affiliate programs. The product monitors brand keywords obsessively to find infringers, impostor websites, unauthorised coupon distribution and covert affiliate behaviour — including complex cloaking — and provides the data needed to resolve issues quickly. Marcode also tracks advertisers bidding on brand terms, identifies trademark infringements in search ads (and can automatically file complaints), and monitors browser extensions that inject coupon codes or otherwise monetise traffic. Clients highlighted in the scraped data report significant cost savings: some have reduced brand search costs by up to 65% and recovered as much as $500k per year through cancelled commissions. The platform emphasizes usability and speed, and was founded by Alec and Andy after identifying a gap in fraud detection for search and affiliate programs. Marcode positions itself as an easy-to-use, accurate solution for stopping commission payments to fraudulent affiliates, reducing CPCs, and eliminating trademark abuse in search results.