dotBrand gTLDs from MarkMonitor help organizations secure and control their own branded top-level domain to increase trust, simplify branding, and reduce security risk. The service emphasizes brand ownership and governance, enabling companies to operate under a dedicated TLD and deliver clearer, more trustworthy digital experiences. MarkMonitor combines dotBrand capabilities with its broader corporate domain management services — including portfolio advisors, consulting, TLD expertise, proprietary domain scoring, and portfolio management — to guide companies through registration, strategic use, and operational governance of a dotBrand. The offering is supported by industry-first security capabilities and 24/7/365 dedicated guidance from trained advisors. Additional services highlighted on the site include Premium DNS, domain brokering, and anonymous domain acquisition, which together help reduce DNS attack risk, maximize value from domain sales, and acquire strategic names discreetly. MarkMonitor also positions dotBrand opportunities within forthcoming ICANN application windows, signaling advisory support for entities pursuing TLD ownership and operation.
MarkMonitor’s dotBrand services integrate with domain registries across gTLDs, new gTLDs and ccTLDs, Premium DNS services, and MarkMonitor’s portfolio management and brokering workflows. The platform is designed to work alongside existing DNS and registry systems to provision, manage, and secure a branded TLD.
MarkMonitor is a global brand protection company specializing in online brand security, anti-counterfeiting, and intellectual property protection services. They help businesses safeguard their brand integrity and combat online threats such as counterfeit goods, piracy, and fraud.
